Ian Fureman founded The Qual Shop in 2013 after participating in qualitative research endeavors for more than 25 years within academic and small business settings.
Ian has devoted the last 20 years to providing qualitative market research support to some of the most successful pharmaceutical and biotechnology companies in the world.
The Qual Shop approach involves flawlessly executing all of the steps in your qualitative market research project. We are adept at turning your objectives into a well-organized qualitative discussion guide. We collaborate with recruiters who understand the importance of appropriate, thoughtful and articulate respondents. Our interview
The Qual Shop approach involves flawlessly executing all of the steps in your qualitative market research project. We are adept at turning your objectives into a well-organized qualitative discussion guide. We collaborate with recruiters who understand the importance of appropriate, thoughtful and articulate respondents. Our interviewers are experts at uncovering insights regardless of whether your project is exploratory or more tactical in nature. Finally, we are skilled at telling the story of the research results in a compelling manner.
The Qual Shop is a boutique market research consultancy. We are proud of our qualitative market research expertise within the pharmaceutical and biotech industries.
Ian Fureman, President/Owner of
The Qual Shop will be personally involved in your project, to ensure that it receives the attention it deserves.
We look forward to a successful collaboration!
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